Archive for the 'Technology' Category

07
Sep
07

Calling shenanigans on iPhone buyers

Everyone in the industrialized world knows by now that Apple lowered the price of it’s vaunted iPhone from the original $599 to a more affordable $399 on the 5th of September. Almost immediately there was an outpouring of indignation from those iPhone owners who bought their phones prior to the price drop. Apple, ever appreciative of it’s dedicated fan base, announced the next day that those same customers would receive a $100 gift certificate, redeemable at any Apple Store. Charitable, yes, but Steve Jobs and company are still coming out $100 ahead on the whole deal.

Not that I’m particularly sympathetic to those early birds, mind you; I think $200 is quite a reasonable price to pay if one is hell-bound and determined to lay their hands on the latest and greatest wonder of the telecommunications world. Besides, if you were willing to lay down $600 of your (possibly) hard-earned money at the time of the iPhone’s launch, getting the most out of your money probably wasn’t among your to priorities, much like all those impressionable fools who waited in line for hours on end just so they could get and Xbox 360 or a PS3 (products as equally overpriced as the iPhone, I might add). When it comes to technology, price drops are inevitable. The sensible consumer is always better off waiting a few months before jumping on the bandwagon for the next best thing. I imagine that a large part of that $599 price tag was the distinction of bearing the Apple name, to boot.

The bottom line is that if you think you were screwed over by Apple because the iPhone is less expensive now than when you first bought it back in June, you weren’t. You were really just too naive not to buy into the hype. Steve Jobs and the Marketing department at Apple are all laughing at you. But hey, look at it this way: at least you don’t have Windows Vista.

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18
Jun
07

The Forbidden Fruit

Here is an interesting little clip in which self-ascribed “brand futurist” Martin Lindstrom relates the three main similarities between Apple Computers and religion. According to Lindstrom, these three are mystery, iconography, and storytelling. The Apple iconography is obvious enough and the notion of mystery is at least plausible, but I’m not entirely sure I agree with Lindstrom as far as the storytelling aspect goes. Storytelling was certainly a big part of Apple’s advertising campaign (the very same one which produced the infamous Ellen Feiss spot,) but the storytelling aspect seems to have receded in importance in recent years. In any case, take a look and draw your own conclusions.

27
May
07

Fun With Fonts

It recently dawned on me that the font which I have chosen to use here may not be the font which some readers may be seeing. There’s the usual perfectly logical explanation for this. The default font for the WordPress theme I am using is Verdana, whereas most other themes use Lucida Sans Unicode. However, on the computer I normally use there is an identical font with a nearly identical name–Lucida Sans. That is the font I’ve been designating via html in my posts, since I prefer it over Verdana. On other computers, however, such as the one I am using at the moment, the body text shows up as Times New Roman, a font which doesn’t really fit the visual theme of the blog too well.

I’m using Lucida Sans Unicode in this post, so it should display properly on most computers. Of course, now I’m going to have to go back and change the font for each individual post. Such is the price you pay for trying to use a different font from the default designated by the theme’s CSS code, I suppose. The same problem occured with my LiveJournal, as I found out, but I have since managed to fix that relatively painlessly.

Kudos to those who have managed to read this far. Also, my apologies for the lack of interesting material this week (or indeed any material, for that matter). I’ll try to be better about that in the future.

Update: I just realized that the entries appear in Verdana when listed in categories (i.e. when you click on one of the categories on the list to the left). Unfortunately, I have no clue how to fix that, or if I can fix it at all. Damn you, WordPress…